He’s still got it! Tobacco tycoon Travers ‘Candyman’ Beynon, 47, is swarmed by young women as he attends a nightclub party after branding them with free tattoos

By LAUREN FERRI and ALEX CHAPMAN and ZOE ZACZEK FOR DAILY MAIL AUSTRALIA

PUBLISHED: 13:30 AEDT, 10 March 2019 | UPDATED: 19:24 AEDT, 10 March 2019

Tobacco tycoon and notorious playboy Travers Beynon was surrounded by young women at an exclusive after-party celebrating the success of his bizarre marketing ploy.

Beynon, better known as The Candyman, invited fans to get branded with free tattoos at more than a dozen Celebrity Ink locations across Australia, ThailandIndonesia and India.

On Saturday night, the flashy mogul partnered with Love Nightclub, in Broadbeach, where his DJ son Valentino headlined. 

Tobacco tycoon and notorious playboy Travers Beynon was surrounded by young women at an exclusive after-party celebrating the success of his bizarre marketing ploy

Tobacco tycoon and notorious playboy Travers Beynon was surrounded by young women at an exclusive after-party celebrating the success of his bizarre marketing ploy

Beynon, better known as The Candyman, invited his followers to get branded with free tattoos at more than a dozen Celebrity Ink locations

Beynon, better known as The Candyman, invited his followers to get branded with free tattoos at more than a dozen Celebrity Ink locations

On Saturday night, the flashy mogul partnered with Love Nightclub in Broadbeach on the Gold Coast

On Saturday night, the flashy mogul partnered with Love Nightclub in Broadbeach on the Gold Coast

The exclusive party celebrated the success of the weekend, as both Saturday and Sunday were booked out at three tattoo parlours across the Gold Coast. 

The event was initially tabbed as being held on one day only, but the overwhelming support forced the tycoon to extend by an extra day. 

There were two tattoos on offer – the ‘TB’ Candyman logo or ‘Freechoice’, his tobacco company.

Those who received the tattoos have ‘priority VIP access’ to the mogul’s upcoming exclusive parties, which included afterparty on Saturday night. 

Freechoice general manager Bryn Sharp told Daily Mail Australia Beynon himself spent hours talking to his fans while they were getting inked. 

The first eight people who turned up to Love Nightclub on Saturday branded with the exclusive tattoo were also gifted with a private booth for them and six of their friends.

Beynon had a private booth at the party with up to 40 people invited inside, a high percentage of which were young women.

‘Celebrity Ink also had a booth next to us,’ Mr Sharp said.

The exclusive party celebrated the success of the weekend, as both Saturday and Sunday were booked out at three tattoo parlours across the Gold Coast

The event was initially tabbed as being held on one day only, but the overwhelming support forced the tycoon to spread it out over a weekend

The event was initially tabbed as being held on one day only, but the overwhelming support forced the tycoon to spread it out over a weekend

There were two tattoos on offer – the ‘TB’ Candyman logo or ‘Freechoice’, his tobacco company

Eight of Beynon’s most avid fans were also partying in their own exclusive booths.

‘One of the key things is that Valentino was the head DJ at the party,’ Mr Sharp said.

Beynon’s son has been slowly building his career, playing at nightclubs across Surfers Paradise.

Mr Sharp said there was already quite a queue at the nightclub when he arrived at 9.30 – and even those without a tattoo were treated by Beynon.

‘The guys and girls who didn’t get tattoos, Travers invited them into his personal booth and had a chat and a drink,’ Mr Sharp said.

Mr Sharp said people of ‘all shapes and sizes’ had come out in droves to get inked – with the expensive lingerie and skimpy outfits usually seen on Mr Benyon’s associates absent. The Candyman has free tattoo parlour at racy Christmas party.

Those who received the tattoos have 'priority VIP access' to the mogul's upcoming exclusive parties, which included afterparty on Saturday night

Those who received the tattoos have ‘priority VIP access’ to the mogul’s upcoming exclusive parties, which included afterparty on Saturday night

Beynon's son Valentino (pictured left with his father) DJ'd the party, held at Love Nightclub in Broadbeach

Beynon’s son Valentino (pictured left with his father) DJ’d the party, held at Love Nightclub in Broadbeach

Eight of Benyon's most avid fans were also partying in their own exclusive booths

Eight of Benyon’s most avid fans were also partying in their own exclusive booths

‘Travers spoke to every customer that got a tattoo yesterday,’ Mr Sharp said.

‘There were over 300 of them in the parlour. They come in and get a free tattoo and talk to The Candyman.’

Mr Beynon himself went to the Coomera shop at 9am on Saturday to watch the first woman receive the tattoo. 

He remained at the parlour until it closed at 6.30pm, posing for photos and meeting his fans. 

Mr Beynon has imprinted his logo on many over the past few years, setting up personal tattoo stations at his own mansion.

Most recently, he installed one in the lavish living room of his luxury home, echoing Hugh Hefner’s Playboy Mansion, where multiple women could be seen being worked on by one of The Candyman’s tattoo artists.

The walls, meanwhile, were adorned with stylish art as a dozen or so other women appeared to wait their turn.

The ‘M’ when turned on its side spells out Beynon’s initials.

Mr Sharp said people of 'all shapes and sizes' had come out in droves to get inked - with the expensive lingerie and skimpy outfits usually seen on Mr Benyon's associates absent

Mr Sharp said people of ‘all shapes and sizes’ had come out in droves to get inked – with the expensive lingerie and skimpy outfits usually seen on Mr Benyon’s associates absent

Mr Benyon himself went to the Coomera shop at 9am on Saturday to watch the first woman receive the tattoo

Mr Benyon himself went to the Coomera shop at 9am on Saturday to watch the first woman receive the tattoo

Freechoice general manager Bryn Sharp told Daily Mail Australia Benyon himself spent hours talking to his fans while they were getting inked

Freechoice general manager Bryn Sharp told Daily Mail Australia Benyon himself spent hours talking to his fans while they were getting inked

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